Brand Strategy
Branding is not just a fancy marketing term, it’s what people say about you when you’re not in the room. Our job is to make sure they say the right things.
1. Research
Research involves us getting to know you and your business, we will conduct an audit to figure out where you want to be, and how we can help get you there. We’ll help you discover what your strengths are, how people are finding you, and what speaks best to your audience.
We carefully analyze internal and external data, determine the current state of your brand, and identify it’s strengths and what needs improvement.
2. Planning
We will work with you to create a plan that aligns with your company’s vision and budget. Our objective is to amplify your brand’s awareness among your customer base. We will analyze every aspect of your industry and apply our skill sets and technical proficiency to push results.
Your audience needs to easily understand who you are and are not. We will work with you to define what’s at the heart of your brand and how it’s conveyed to your audience in a bold, memorable way.
3. Design Production
From business cards, brochures, websites and promotional videos, this is when we begin to build out the pieces of your brand. We work with you to determine what combination of print, web and digital channels will be best for your business to reach its goals.
Your name and logo are a gateway to your brand in the mind of a customer. We will carefully plan and design, your name, logo, and color system that will resonate with your best potential customers and set you apart from the competition.
4. Launch
Your new branding or rebranding is complete and now it’s time for it to launch. This is an important window of opportunity to make sure everything is in line so that your new brand makes a splash when it hits the market. We will make sure your unveiling gets noticed by your customer base.
After launching a new brand it is vitally important to remain consistent with your brand’s look and feel. This helps convey professionalism, unity, and purpose to your customers. We will help ensure you remain consistent by creating brand guidelines that outline how to effectively use all of your newly created brand assets.
Capabilities
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Identity Systems
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Brand Platforms
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Brand Guidelines
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Brand Architecture
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Brand Voice
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Copywriting
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Product Design
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Campaign Creative
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Culture
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Environmental Design
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Experiential Branding
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Advertising